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impact brand
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Triple Impact

triple impact

About The Product

impact on consumers

Who Gives A Crap makes toilet paper. An item we use daily, yet many of us might have never given much thought to its quality and impact on our health and the environment. It is probably one of the most undervalued things we all have in our homes. This is where Who Gives A Crap can make a difference both as a product and as a company.

Their ethical toilet paper is 'good for your bum' - made out of comfortable bamboo or recycled paper and without any nasties. The company is passionate about helping to provide the same basic need for the two billion people who do not have access to clean toilets and water yet.

Who Gives A Crap

impact on society

Who Gives A Crap (WGAC) is a superstar impact brand! An admirable 50% of their profit goes towards donations to nonprofits working in the WASH sector (short for: Water, Sanitation and Hygiene). For example, Water For People or Splash or WSUP who provide clean water and toilets to communities in need. About 2 billion people do not have access to WASH. According to WGAC's website "that's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrheal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes."

Over the years, WGAC has donated over $7 Million USD, hitting a new donation-high in 2021. Meaning, more and more conscious consumers like you are supporting companies like WGAC - which is fantastic! This is probably due to their products being superior. Superior in both supporting your health and in leaving you with an extra comfy feeling after those #1's and #2's. On top of that, you're actually making a difference with every time you sit on that ceramic throne. Swiping on Insta and then swiping your butt, you're helping to bring more dignity into this world. On top of that, you're purchasing something that is better for the environment: every day, 27,000 trees are cut down just to make regular toilet paper. What a waste! WGAC does give a crap - what is there not to love about an impact brand like that!?

Short & Long Term Benefits